Innovation. Communication. Education

1. What is quality score? Quality Score is Google’s rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. Ad Rank = CPC Bid x Quality […]

Fun thing about digital marketing is that people thinks its different from traditional marketing, but the truth is it’s not. The strategies remain the same, just the execution platform has changed from off-line to digital space. When we plan a marketing strategy for any product be it B2C or B2B few of the foremost thing […]

Playing around with Keywords When we are doing digital marketing, keywords are backbone on which everything stands. SEO and SEM both can’t be done without keywords. Keywords which we use to advertise on our websites and landing pages are reflections of what customers are searching for and either reflects their answer/solution or quires/question they may […]

2015 came to an end. A year full of events, but also a year of war and disasters. Here is a recap of the most important events of last year: January – Charlie Hebdo attacks in Paris. Terrorists open fire in a French satirical newspaper office. – The Eurasian Economic Union is founded, being the […]

Understanding the campaigns you create Search engine marketing is about creating paid ads and generating ROI. Paid advertising is the quickest way to generate impressions, page rankings,and leads. We always advertise products as campaigns – Ad-groups- ads- keywords but its not that easy, Their are many types of campaigns such as Brand, National , local,and […]

Every day you follow the news whether it’s on TV or online. You hear different things which some are true, some are not. There are three types of people watching them: the believers that think whatever is inside that magic box is true and cannot form their own opinion, the normal people who follow the […]

Thinking about your next holiday or weekend off? “Sick” of the usual destinations like Ibiza, Mallorca or Rome? Well I’m sure you’re going to say no. The hell, I would even say no but that’s not the point. Why not try a less popular destination? A change of scenery if you will. There are other […]

A good anti-virus can be a good way to protect your computer from viruses, but can it protect it from the human stupidity and naivety? When you saw an ad with “earn money from home, easy money no work”, did you ever ask yourself if it’s true or not? If your answer is yes, then […]

Understanding Pay per Click (PPC) Today, the world of advertising and marketing has changed, gone are those days of Posters and banners, Thanks to Google Adwords and the internet marketing. Online presence of your business matters more than the offline presence, in-fact more than half of todays business/startups have only virtual presence which is quite […]

Are you aware of the dangers that you are putting your child to when exposing him to social media? Scrolling down my News Feed on Facebook, I noticed something quite disturbing. More and more people are posting pictures with their kids. No doubt, your life is changed when you have a child, but do you […]