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Category Archives: Online marketing

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How Quality Score Affects Paid Search Campaigns?

1. What is quality score? Quality Score is Google’s rating of the quality and relevance of both your keywords and PPC ads. It…
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Plan Your Digital Marketing Strategy In 2 Steps

Fun thing about digital marketing is that people thinks its different from traditional marketing, but the truth is it’s not. The strategies remain…
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Playing Around With Keywords

Playing around with Keywords When we are doing digital marketing, keywords are backbone on which everything stands. SEO and SEM both can’t be…
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Understanding Pay per Click (PPC)

Understanding Pay per Click (PPC) Today, the world of advertising and marketing has changed, gone are those days of Posters and banners, Thanks…
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E-commerce – The cheapest way to launch an online business

E-commerce – the easiest way to run a business Have you ever thought about having your own business, but there was always something…
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Mobile Application Development

Mobile apps, a successful add-on to your business The mobile app economy was born together with the launching of the Apple Store 7…
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