Search Engine Optimization – Difference between success and failure

SEO, online company’s key to success

There was a joke saying:
“Where can you hide a dead body? On page 2 of the search engine’s results”.
Have you ever looked for something on page 5? Studies show that the majority of people are more likely to choose one of the first 5 suggestions from page 1. Do you need more reasons to see what is this whole fuzz about? Users trust more a website that has a higher position and also if two websites are selling the same thing, it is proven that the one that is ranked higher has more customers and therefore sales.

To show you how important is SEO, I’ll give you a case study. We all now Nike, right? They have a website dedicated to golf. You would think that every name that has Nike in it will bring you massive traffic. Well, it doesn’t work that way. Their website was ranked very low for their potential and the 2012 golf season was approaching. The solution? They contacted a company that provides search engine optimization. They found many problems, the main one being the keyword search. After changing some content on the website and optimizing it, Nike relaunched the revised website just before the start of the season. The results were large jumps in rankings and compared to 2010 and 2011 golf season, this one saw a 169 % increase in organic search traffic and a total of 348 % gain over the 2010 season.

Throughout this process they’ve demonstrated the importance of both research-driven content optimization and search engine accessibility, these two being required if you want your business to achieve its goals.