How Quality Score Affects Paid Search Campaigns?
- May 21, 2016
- Online marketing, Social Media
1. What is quality score?
Quality Score is Google’s rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.
Ad Rank = CPC Bid x Quality Score
2.
3. How quality scores affect campaigns?
- Actual Cost Per Click: Higher Quality Score = Lower CPC
- Ad Position: Higher Quality Score = Higher Ad Positions
- Keyword’s ad position bid estimates: Higher Quality Score = Lower first page bid estimates, top of page bid estimates & first position bid estimates
- Extensions eligibility: Higher Quality Score = Increased chances of ad being displayed with site-links and other extensions.
4. How to increase Quality Score?
- Keyword Research: Use top performing, highly relevant keywords
- Keyword Organisation: Organised keyword groups
- Refining Ad Text: Targeted & effective ads for individual ad groups
- Landing Page Optimisation: Create pages that directly connect with ad groups and keywords.
- Adding Negative Keywords: Exclude irrelevant search terms
- Check destination URLs
- Use DKI ads and BMM keywords to boost CTR.
5. Quality Score Misconceptions?
- Changing Match Types Alters QS: Keyword’s match type does not alter keyword level QS.
- QS Suffers when ads or keywords are paused: Pausing doesn’t affect QS.
- Higher Positions Benefit QS: QS is adjusted to compensate for ad position differences.
- Deleting or Restructuring Low QS Elements Erases Their History: Irrespective of any changes done, the historical performance of the elements will still affect account history.
NOTE– “Quality Score For Mobile is calculated the same way for all device platforms, but for mobile ads, the system takes the distance between the user and business location into consideration, by using device location and location extensions data.”
The author of this post works with Digitech Control Pvt Ltd. The post will appear as written by Digitechcontrol.
About us
Digitechcontrol is an IT consulting and Digital Marketing firm. Our Blogs are targets latest trend or questions in the industry and the answers/writings are based on research and case study done in that area.
Request a free quote
We offer Web development and design, content writing, Digital marketing and graphic designing services at an affordable price because everyone deserves to go Online.
Subscribe to our newsletter!
More from our blog
See all postsRecent Posts
- How Quality Score Affects Paid Search Campaigns? May 21, 2016
- Plan Your Digital Marketing Strategy In 2 Steps May 4, 2016
- Playing Around With Keywords April 24, 2016
Pingback: clozapine 100mg without prescription
Pingback: clindamycin australia
Pingback: cephalexin medication
Pingback: cefuroxime 125mg united kingdom
Pingback: buspirone 10mg medication
Pingback: olmesartan 40mg without a prescription
Pingback: order dutasteride 0,5mg
Pingback: irbesartan 300mg without a prescription
Pingback: anastrozole prices
Pingback: donepezil usa
Pingback: how to buy atomoxetine
Pingback: leflunomide without a doctor prescription
Pingback: buy meclizine 25 mg
Pingback: glimepiride generic
Pingback: spironolactone no prescription
Pingback: pioglitazone cost
Pingback: aripiprazole 20mg without a prescription
Pingback: cheapest escitalopram
Pingback: furosemide canada
Pingback: tadalafil 40mg online
Pingback: cheap sildenafil
Pingback: zyvox without a prescription
Pingback: zyprexa 2,5 mg tablet
Pingback: zyloprim pills
Pingback: zovirax united kingdom
Pingback: zocor medication
Pingback: about his
Pingback: important source
Pingback: zithromax otc
Pingback: zestril 2,5mg pills
Pingback: where can i buy zanaflex 2 mg
Pingback: order wellbutrin 300mg
Pingback: voltaren 50 mg pills
Pingback: verapamil purchase
Pingback: vantin 200 mg online pharmacy
Pingback: how to buy valtrex
Pingback: tricor online pharmacy
Pingback: toprol online
Pingback: tenormin 100mg cheap
Pingback: spiriva canada
Pingback: buy skelaxin 400 mg
Pingback: how to buy singulair 5mg
Pingback: seroquel for sale
Pingback: cost of rogaine
Pingback: robaxin without a doctor prescription
Pingback: risperdal australia
Pingback: how to purchase revatio
Pingback: where to buy retin-a cream
Pingback: remeron medication
Pingback: reglan tablets
Pingback: how to buy pyridium 200mg
Pingback: viagra 50mg canada
Pingback: pulmicort 200mcg united kingdom
Pingback: provigil 100mg generic
Pingback: protonix otc
Pingback: proscar prices
Pingback: how to buy procardia 30 mg
Pingback: proair inhaler 100 mcg medication
Pingback: buy prilosec 10 mg
Pingback: prevacid cost
Pingback: prednisolone 10 mg australia
Pingback: plaquenil 200 mg without a doctor prescription
Pingback: phenergan usa
Pingback: generic viagra does work
Pingback: cheap periactin
Pingback: nortriptyline united states
Pingback: motrin over the counter
Pingback: micardis tablets
Pingback: cheap mestinon 60 mg
Pingback: meclizine tablet
Pingback: macrobid 50 mg without a doctor prescription
Pingback: cheap luvox 50 mg
Pingback: lopressor tablet
Pingback: how to buy lopid 300 mg
Pingback: levaquin medication
Pingback: lamisil 250mg tablets
Pingback: order indocin
Pingback: buy imuran 50 mg
Pingback: visit
Pingback: view
Pingback: cheapest imodium 2mg
Pingback: imdur 60mg online pharmacy
Pingback: order original cialis
Pingback: hyzaar 12,5mg price
Pingback: geodon tablet
Pingback: buy garcinia cambogia caps
Pingback: flonase nasal spray 50mcg australia
Pingback: order cialis in australia
Pingback: flomax pills
Pingback: etodolac purchase
Pingback: erythromycin medication
Pingback: elavil 10 mg online
Pingback: buy dramamine
Pingback: how to purchase doxycycline 100mg
Pingback: diltiazem medication
Pingback: cost of differin 15g
Pingback: diamox 250 mg united states
Pingback: depakote prices
Pingback: ddavp without prescription
Pingback: dapsone caps no prescription
Pingback: cymbalta 40mg canada
Pingback: cialis price usa
Pingback: order crestor 10 mg
Pingback: buy viagra singapore
Pingback: cozaar 100 mg pharmacy
Pingback: coumadin no prescription
Pingback: compazine usa
Pingback: Viagra medication
Pingback: cialis benign prostatic hypertrophy
Pingback: coreg over the counter
Pingback: combivent 50/20 mcg united kingdom
Pingback: symbicort inhaler 160/4,5 mcg nz
Pingback: cheapest colchicine 0,5 mg
Pingback: buy viagra brand
Pingback: clozaril 100mg online pharmacy
Pingback: Buy no rx viagra
Pingback: clonidine over the counter
Pingback: where can i buy clomid
Pingback: which is better viagra or cialis
Pingback: cleocin without prescription
Pingback: sildenafil singapore
Pingback: buy essays online
Pingback: online homework
Pingback: online essay writing services
Pingback: sildenafil discount price
Pingback: paper writer generator
Pingback: write my papers
Pingback: academic essay writers
Pingback: third grade homework
Pingback: professional research paper writers
Pingback: how to become a better essay writer
Pingback: viagra non prescription
Pingback: buy cheap essays
Pingback: cbd oil vs hemp oil comparison
Pingback: how to get viagra online in usa
Pingback: buy levitra generic online
Pingback: cbd vape oil for sale
Pingback: difference between cbd oil and hemp oil
Pingback: benefits of cbd rich hemp oil
Pingback: can you buy viagra over the counter in europe
Pingback: safe to buy levitra online
Pingback: is cbd oil legal in georgia
Pingback: viagra in dubai pharmacy
Pingback: viagra generic over the counter
Pingback: cbd oil dosage for breast cancer
Pingback: viagra online in india
Pingback: cbd cannabis seeds for sale
Pingback: cbd cannabis seeds for sale
Pingback: cialis miami
Pingback: cbd oil for sale near me
Pingback: personal loans stores
Pingback: buy viagra online legally
Pingback: get payday loans
Pingback: bad credit loans san diego
Pingback: buy cialis usa
Pingback: online quick loans
Pingback: installment loans florida
Pingback: payday loans
Pingback: Buy discount viagra
Pingback: payday loans delaware
Pingback: personal loans in wv
Pingback: buy cialis brand
Pingback: auto owners car insurance
Pingback: autoinsurance
Pingback: car insurance agency
Pingback: car insurance quotes
Pingback: viagra bonus pack
Pingback: cheapest online car insurance quotes
Pingback: best car insurance rates
Pingback: online car insurance quotes
Pingback: best casino games
Pingback: free slots online
Pingback: casino online real money
Pingback: casino slots gambling
Pingback: casino slot
Pingback: win real money online casino for free
Pingback: ocean casino online nj
Pingback: claritin 10mg pills
Pingback: cipro without a doctor prescription
Pingback: order cephalexin
Pingback: cheap celexa 10mg
Pingback: celebrex usa
Pingback: ceftin purchase
Pingback: ceclor 500mg canada
Pingback: catapres 100 mcg without prescription
Pingback: order casodex
Pingback: pfizer viagra in india
Pingback: calcium carbonate 500mg without a doctor prescription
Pingback: is generic cialis good
Pingback: Biaxin 250 mg pills
Pingback: cialis 5mg price
Pingback: order bactrim 400/80mg
Pingback: viagra natural
Pingback: avapro 300mg purchase
Pingback: augmentin 750/250 mg pills
Pingback: cialis tadalafil lilly
Pingback: ashwagandha 60caps generic
Pingback: tamoxifen 10mg no prescription
Pingback: arimidex 1mg coupon
Pingback: buy viagra from india
Pingback: aricept 10mg medication
Pingback: where to buy strattera 18 mg
Pingback: arava 20 mg without prescription
Pingback: where can i buy antivert 25mg
Pingback: how to purchase antabuse 250 mg
Pingback: how to purchase amoxicillin 500mg
Pingback: amaryl 2mg tablet
Pingback: cialis online cheap
Pingback: allopurinol 300 mg over the counter
Pingback: allegra 180 mg coupon
Pingback: aldactone 25mg price
Pingback: actos 30 mg tablets
Pingback: viagra prescription
Pingback: lexapro 5mg no prescription
Pingback: cheapest propecia 1mg
Pingback: furosemide 100mg cost
Pingback: lasix 100mg canada
Pingback: levitra 40mg australia
Pingback: cheapest tadalafil 10mg
Pingback: how to buy sildenafil 150 mg
Pingback: Cialis 80mg over the counter
Pingback: Cialis 40mg united kingdom
Pingback: Cialis 20mg without a doctor prescription
Pingback: https://mymvrc.org
Pingback: Cialis 80mg medication
Pingback: Cialis 40mg without a prescription
Pingback: viagra substitute
Pingback: Cialis 20mg australia
Pingback: Cialis 10 mg cost
Pingback: Cialis 60mg united kingdom
Pingback: where to buy Cialis 20mg
Pingback: Viagra 25mg pills
Pingback: Viagra 25mg otc
Pingback: cost of Viagra 200 mg
Pingback: generic cialis cost
Pingback: Viagra 150 mg pills
Pingback: viagra pills
Pingback: chumba casino
Pingback: real casino
Pingback: cialis buy cialis
Pingback: cialis 20mg
Pingback: buy viagra online
Pingback: viagra cost
Pingback: viagra pills
Pingback: online casino games
Pingback: online gambling
Pingback: play for real online casino games
Pingback: online casino
Pingback: generic cialis
Pingback: generic cialis
Pingback: cialis internet
Pingback: generic cialis
Pingback: best real money online casinos
Pingback: play browser internet casino
Pingback: new online zar casinos
Pingback: cialis 5 mg
Pingback: online casino usa
Pingback: online casino games
Pingback: viagra prescription
Pingback: online payday loans
Pingback: quick cash loans
Pingback: loans online
Pingback: cialis cialis generic
Pingback: parx casino online
Pingback: online casino real money usa
Pingback: viagra alternative
Pingback: vegas casino online
Pingback: real money casino games
Pingback: vardenafil pills
Pingback: online vardenafil
Pingback: vardenafil 10 mg
Pingback: cialis mastercard
Pingback: rx pharmacy
Pingback: pharmacy online
Pingback: pills for ed
Pingback: best ed pills
Pingback: ed pills online
Pingback: viagra for sale
Pingback: cheap viagra
Pingback: cheap viagra
Pingback: cialis over the counter at walmart
Pingback: cialis price walgreens
Pingback: cialis black
Pingback: cialis online
Pingback: Discount viagra online
Pingback: How to get viagra
Pingback: generic cialis online
Pingback: discount cialis
Pingback: cialis walmart
Pingback: viagra online