The Role of Social Media

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The role of Social Media

The History

I bet the new generation believes that Social Media started with Facebook. This statement is as true as when fat people say they’re big boned, not fat. The first signs of Social Media appeared about 10 years before Mark Zuckerberg was even born.
It all started with BBS (Bulletin Board System) in the 70’s which used a central operating system that allowed people to post messages to others and download files. Of course, those were some times when not everybody could enjoy a computer so the access was limited. CompuServe was another path for social interaction, but this was more popular in the late 80’s. It allowed people to share files and provided access to news reports and events so it was already a big step towards an open world, but the true “ancestor” of Facebook and Twitter is created under the AOL umbrella. AOL (America Online) had member created communities and member profiles where people could fill in details about them which was something new and fascinating for them.
We continue our history lesson with the mid 90’s, in a time when Yahoo and Amazon were setting up their shops, Randy Conrads founded which allowed users to connect with their ex-classmates, forgotten friends or with the bullies that used to make their school years hard. Even today, they are still enjoying over 50 million users. We’re getting closer to the present with Friendster in 2002. In one year, they already had more than 3 million registered users. Unfortunately, Friendster’s technical difficulties made them quit social networking and forcing them to take a break since June 2015. Year 2003 brings us two big names. The first one is LinkedIn which is a lot more than just a place where under developed guys are looking for “love”. It’s a business network, with almost 300 mil members, used by professionals to connect with other professionals and share their views. The second one is MySpace which combined social networking with music and videos. Finally, from 2006 we have Facebook open to the public (founded in 2004).

Social Media in every day’s life

Nowadays, Social Media is a great and easy way to connect with the loved ones or even some of your annoying relatives and make new friends. You can let them know what you’ve been up to through various ways like status updates, pictures and messages. You can also have access to news, events, connect to your favorite actor or singer or even find a job. Some managers check the social profile of the candidates to see if they are suitable for their company.
As a company, you will find loads of advantages in Social Media. From keeping your employees informed using a group created just for them to selling your services to the customer. Many experts think that this type of consumer is the most important one because there is no better way to spread the word about a product than Facebook or Twitter, places where people can express their opinions and give reviews. Also they bring with 50% more traffic to your website than the ones that don’t have social profiles.

When decency is a useless word

Unfortunately, Social Media has become something else than just a place where friends can talk and share thoughts. Now, you are cool if you have 1000 friends although you won’t say hello to more than half of them if you would see them on the street. Girls are half naked, but if you tell them they look good you are the one who is a pervert, guys posing with their dad’s cars or with cigars even before their first pimple kicks in. It has become a place where people are becoming lazy to type words, inventing “new words” like yolo, swag or bae. I mean what the hell is bae??? Are you too stupid to write another “b” to make it “babe”? Does anybody know that BAE was referring to the sound that a sheep was making? Or are we calling our loved ones sheep now? Does somebody know that “bae” means “poop” in Danish? Fortunately I will never hear my girlfriend saying “I think you don’t love me anymore because you didn’t call me a piece of bae today”. Tip: if you hear your date saying one of those words, run…run like the Mexican water through a first time tourist because who knows what else can come out of there. Your wall is full of statuses like “I’m eating breakfast”, “I’m pooping rainbows”, posting pictures with “I hate stupid people with no grammar” although she writes it “I h8 stuped pipl wizz no gramer” or the most annoying one, the simple emoticon “” so that friends ask them what’s wrong. Of course their reply is unmatchable: ”nothing”. How would a normal person react to that, you ask? Imagine this: “look mammy! It’s a bird, it’s a plane…no honey, it’s just a guy thrown out the window with his PC attached.”
I remember a time when we were actually enjoying life and by life I don’t mean the one you use at Candy Crush. A time when if you were in love with a girl you were looking at her and she was blushing. Now you are expressing your feelings by hitting Like to one of her 100 pictures or when she says on her status “I think I’m pregnant but I don’t know who’s the father YOLO!”
In my childhood I never heard Alex from downstairs yelling “I farted!!” and me screaming from the other side of the town “LIKE!!”
I conducted an experiment on Facebook. I had my birthday few weeks ago and I deleted my birth date from the Social Media just to see how much people care. The result? A “full” list of two people out of 300 wished me Happy Birthday and one of them was my mother. Not even from close friends, but maybe I should know that sending game requests is more important than friendship.

The conclusion

Social media, used right, is more powerful and has more influence than you think. Without it, you’re not important as a person or as a company.

The author of this post works with Digitech Control Pvt Ltd. The post will appear as written by Digitechcontrol.

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