Inbound marketing methodology has hit the marketing strategy by a storm, every thing has been changed now from marketer centric to customer centric.
The customer centric marketing strategy can be explained from this diagram of different phases of customers and how to interact and engage them. The methodology is given by Hub Spot and is very helpful.
When studying for the certification you can find all the study materials on the hub spot website but for extra knowledge you can refer to blogs or case studies as the questions asked in the examination will be conceptual and on your understanding of inbound marketing. Their are 12 main topics to study or 12 ways to clear you examination in first attempt.
1. What is Inbound Marketing and why?
2. Search Engine Optimisation
3. Content is the king, only if context is the queen
4. How important is blogging
5. Social Media strategy
6. Create Call-to-action
7. Define a landing page
8. Importance of Thank you page
9. E-mail Marketing, Yes its still in business
10. S-Marketing
11. What is Inbound Sales ?
12. Always delight your customers
Please visit Hub-Spot certification website for online study material.
The author of this post works with Digitech Control Pvt Ltd. The post will appear as written by Digitechcontrol.
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