How Quality Score Affects Paid Search Campaigns?

No Comments

1. What is quality score?

Quality Score is Google’s rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.

Ad Rank = CPC Bid x Quality Score


adwords quality score


3. How quality scores affect campaigns?

  • Actual Cost Per Click: Higher Quality Score = Lower CPC
  • Ad Position: Higher Quality Score = Higher Ad Positions
  • Keyword’s ad position bid estimates: Higher Quality Score = Lower  first page bid estimates, top of page bid estimates & first position bid estimates
  • Extensions eligibility: Higher Quality Score = Increased chances of ad being displayed with site-links and other extensions.

4. How to increase Quality Score?

  • Keyword Research: Use top performing, highly relevant keywords
  • Keyword Organisation: Organised keyword groups
  • Refining Ad Text: Targeted & effective ads for individual ad groups
  • Landing Page Optimisation: Create pages that directly connect with ad groups and keywords.
  • Adding Negative Keywords: Exclude irrelevant search terms
  • Check destination URLs
  • Use DKI ads and BMM keywords to boost CTR.

5. Quality Score Misconceptions?

  • Changing Match Types Alters QS: Keyword’s match type does not alter keyword level QS.
  • QS Suffers when ads or keywords are paused: Pausing doesn’t affect QS.
  • Higher  Positions Benefit QS: QS is adjusted to compensate for ad position differences.
  • Deleting or Restructuring Low QS Elements Erases Their History: Irrespective of any changes done, the historical performance of the elements will still affect account history.

NOTE– “Quality Score For Mobile is calculated the same way for all device platforms, but for mobile ads, the system takes the distance between the user and business location into consideration, by using device location and location extensions data.”

The author of this post works with Digitech Control Pvt Ltd. The post will appear as written by Digitechcontrol.

About us

Digitechcontrol is an IT consulting and Digital Marketing firm. Our Blogs are targets latest trend or questions in the industry and the answers/writings are based on research and case study done in that area. 

Request a free quote

We offer Web development and design, content writing, Digital marketing and graphic designing services at an affordable price because everyone deserves to go Online. 

Subscribe to our newsletter!

There is no form with title: "SEOWP: MailChimp Subscribe Form – Vertical". Select a new form title if you rename it.

More from our blog

See all posts
No Comments
  1. Pingback: ivermectin drug interactions

  2. Pingback: generic stromectol online

  3. Pingback: stromectol birth control

  4. Pingback: ivermectin shelf life

  5. Pingback: ivermectin online pharmacy

  6. Pingback: cephalexin and stromectol at the same time

  7. Pingback: buy cialis legally

  8. Pingback: stromectol 6mg buy online uk

  9. Pingback: cialis tadalafil online

  10. Pingback: buy cheap cialis profile

  11. Pingback: buy viagra discount

  12. Pingback: soolantra 12 tablet

  13. Pingback: teva stromectol

  14. Pingback: stromectol for sinusitis

  15. Pingback: dosing hydroxychloroquine 1.87% for humans

  16. Pingback: price of dapoxetine

  17. Pingback: hydroxychloroquine stock market

  18. Pingback: is plaquenil prescribed for fibromyalgia

  19. Pingback:

  20. Pingback: latest free dating site without payment

  21. Pingback: good tinder icebreakers

  22. Pingback: order furosemide online

  23. Pingback: what is plaquenil

  24. Pingback: paxil max dosage

  25. Pingback: metformin costs

  26. Pingback: metformin hcl 1000

  27. Pingback: uses for neurontin

  28. Pingback: prices propecia

  29. Pingback: propecia cvs

  30. Pingback: synthroid meds

  31. Pingback: synthroid withdrawal symptoms

  32. Pingback: generic of diflucan

  33. Pingback: priligy side effects

  34. Pingback: pcos clomid success

  35. Pingback: clomid ovary pain

  36. Pingback: prednisolone tablets

  37. Pingback: prednisolone pediatric

  38. Pingback: doxycycline antibiotics

  39. Pingback: doxycycline dosage

  40. Pingback: where can i buy clotrimazole

  41. Pingback: metoprolol prices

  42. Pingback: gemfibrozil usa

  43. Pingback: can you buy albuterol over the counter

  44. Pingback: stromectol 12mg

  45. Pingback: zithromax generic cost

  46. Pingback: azithromycin 1g online

  47. Pingback: lasix 120 mg daily

  48. Pingback: furosemide 20 mg where to buy

  49. Pingback: augmentin without prescription

  50. Pingback: levothyroxine mcg without a prescription

  51. Pingback: buy cialis insurance

  52. Pingback: how to purchase levofloxacin

  53. Pingback: digoxin over the counter

  54. Pingback: where to buy terbinafine 250 mg

  55. Pingback: lamotrigine 50mg medication

  56. Pingback: fastest delivery of generic cialis

  57. Pingback: viagra for women for sale

  58. Pingback: cost of tadalafil without insurance

  59. Pingback: how to purchase azathioprine

  60. Pingback: buy cialis insurance

  61. Pingback: efectos cialis

  62. Pingback: loperamide 2 mg over the counter

  63. Pingback: isosorbide without prescription

  64. Pingback: how to buy glipizide

  65. Pingback: how ivermectin works

  66. Pingback: nitrofurantoin 100mg united kingdom

  67. Pingback: wat kost cialis 20 mg

  68. Pingback: how long does it take for viagra to take effect

  69. Pingback: cialis online without prescription

  70. Pingback: etodolac canada

  71. Pingback: buy cialis tadalafil0 with pay pal

  72. Pingback: estradiol united kingdom

  73. Pingback: xztlsbjd

  74. Pingback: 141generic2Exare

  75. Pingback: 141genericExare

  76. Pingback: cialis soft tablet

  77. Pingback: venlafaxine 37.5mg over the counter

  78. Pingback: cialis 20mg for sale

  79. Pingback: can i buy cialis in toronto

  80. Pingback: buy carvedilol 25mg

  81. Pingback: before and after viagra

  82. Pingback: clozapine 100mg without prescription

  83. Pingback: clindamycin australia

  84. Pingback: cephalexin medication

  85. Pingback: cefuroxime 125mg united kingdom

  86. Pingback: buspirone 10mg medication

  87. Pingback: olmesartan 40mg without a prescription

  88. Pingback: order dutasteride 0,5mg

  89. Pingback: irbesartan 300mg without a prescription

  90. Pingback: anastrozole prices

  91. Pingback: donepezil usa

  92. Pingback: how to buy atomoxetine

  93. Pingback: leflunomide without a doctor prescription

  94. Pingback: buy meclizine 25 mg

  95. Pingback: glimepiride generic

  96. Pingback: spironolactone no prescription

  97. Pingback: pioglitazone cost

  98. Pingback: aripiprazole 20mg without a prescription

  99. Pingback: cheapest escitalopram

  100. Pingback: furosemide canada

  101. Pingback: tadalafil 40mg online

  102. Pingback: cheap sildenafil

  103. Pingback: zyvox without a prescription

  104. Pingback: zyprexa 2,5 mg tablet

  105. Pingback: zyloprim pills

  106. Pingback: zovirax united kingdom

  107. Pingback: zocor medication

  108. Pingback: about his

  109. Pingback: important source

  110. Pingback: zithromax otc

  111. Pingback: zestril 2,5mg pills

  112. Pingback: where can i buy zanaflex 2 mg

  113. Pingback: order wellbutrin 300mg

  114. Pingback: voltaren 50 mg pills

  115. Pingback: verapamil purchase

  116. Pingback: vantin 200 mg online pharmacy

  117. Pingback: how to buy valtrex

  118. Pingback: tricor online pharmacy

  119. Pingback: toprol online

  120. Pingback: tenormin 100mg cheap

  121. Pingback: spiriva canada

  122. Pingback: buy skelaxin 400 mg

  123. Pingback: how to buy singulair 5mg

  124. Pingback: seroquel for sale

  125. Pingback: cost of rogaine

  126. Pingback: robaxin without a doctor prescription

  127. Pingback: risperdal australia

  128. Pingback: how to purchase revatio

  129. Pingback: where to buy retin-a cream

  130. Pingback: remeron medication

  131. Pingback: reglan tablets

  132. Pingback: how to buy pyridium 200mg

  133. Pingback: viagra 50mg canada

  134. Pingback: pulmicort 200mcg united kingdom

  135. Pingback: provigil 100mg generic

  136. Pingback: protonix otc

  137. Pingback: proscar prices

  138. Pingback: how to buy procardia 30 mg

  139. Pingback: proair inhaler 100 mcg medication

  140. Pingback: buy prilosec 10 mg

  141. Pingback: prevacid cost

  142. Pingback: prednisolone 10 mg australia

  143. Pingback: plaquenil 200 mg without a doctor prescription

  144. Pingback: phenergan usa

  145. Pingback: generic viagra does work

  146. Pingback: cheap periactin

  147. Pingback: nortriptyline united states

  148. Pingback: motrin over the counter

  149. Pingback: micardis tablets

  150. Pingback: cheap mestinon 60 mg

  151. Pingback: meclizine tablet

  152. Pingback: macrobid 50 mg without a doctor prescription

  153. Pingback: cheap luvox 50 mg

  154. Pingback: lopressor tablet

  155. Pingback: how to buy lopid 300 mg

  156. Pingback: levaquin medication

  157. Pingback: lamisil 250mg tablets

  158. Pingback: order indocin

  159. Pingback: buy imuran 50 mg

  160. Pingback: visit

  161. Pingback: view

  162. Pingback: cheapest imodium 2mg

  163. Pingback: imdur 60mg online pharmacy

  164. Pingback: order original cialis

  165. Pingback: hyzaar 12,5mg price

  166. Pingback: geodon tablet

  167. Pingback: buy garcinia cambogia caps

  168. Pingback: flonase nasal spray 50mcg australia

  169. Pingback: order cialis in australia

  170. Pingback: flomax pills

  171. Pingback: etodolac purchase

  172. Pingback: erythromycin medication

  173. Pingback: elavil 10 mg online

  174. Pingback: buy dramamine

  175. Pingback: how to purchase doxycycline 100mg

  176. Pingback: diltiazem medication

  177. Pingback: cost of differin 15g

  178. Pingback: diamox 250 mg united states

  179. Pingback: depakote prices

  180. Pingback: ddavp without prescription

  181. Pingback: dapsone caps no prescription

  182. Pingback: cymbalta 40mg canada

  183. Pingback: cialis price usa

  184. Pingback: order crestor 10 mg

  185. Pingback: buy viagra singapore

  186. Pingback: cozaar 100 mg pharmacy

  187. Pingback: coumadin no prescription

  188. Pingback: compazine usa

  189. Pingback: Viagra medication

  190. Pingback: cialis benign prostatic hypertrophy

  191. Pingback: coreg over the counter

  192. Pingback: combivent 50/20 mcg united kingdom

  193. Pingback: symbicort inhaler 160/4,5 mcg nz

  194. Pingback: cheapest colchicine 0,5 mg

  195. Pingback: buy viagra brand

  196. Pingback: clozaril 100mg online pharmacy

  197. Pingback: Buy no rx viagra

  198. Pingback: clonidine over the counter

  199. Pingback: where can i buy clomid

  200. Pingback: which is better viagra or cialis

  201. Pingback: cleocin without prescription

  202. Pingback: sildenafil singapore

  203. Pingback: buy essays online

  204. Pingback: online homework

  205. Pingback: online essay writing services

  206. Pingback: sildenafil discount price

  207. Pingback: paper writer generator

  208. Pingback: write my papers

  209. Pingback: academic essay writers

  210. Pingback: third grade homework

  211. Pingback: professional research paper writers

  212. Pingback: how to become a better essay writer

  213. Pingback: viagra non prescription

  214. Pingback: buy cheap essays

  215. Pingback: cbd oil vs hemp oil comparison

  216. Pingback: how to get viagra online in usa

  217. Pingback: buy levitra generic online

  218. Pingback: cbd vape oil for sale

  219. Pingback: difference between cbd oil and hemp oil

  220. Pingback: benefits of cbd rich hemp oil

  221. Pingback: can you buy viagra over the counter in europe

  222. Pingback: safe to buy levitra online

  223. Pingback: is cbd oil legal in georgia

  224. Pingback: viagra in dubai pharmacy

  225. Pingback: viagra generic over the counter

  226. Pingback: cbd oil dosage for breast cancer

  227. Pingback: viagra online in india

  228. Pingback: cbd cannabis seeds for sale

  229. Pingback: cbd cannabis seeds for sale

  230. Pingback: cialis miami

  231. Pingback: cbd oil for sale near me

  232. Pingback: personal loans stores

  233. Pingback: buy viagra online legally

  234. Pingback: get payday loans

  235. Pingback: bad credit loans san diego

  236. Pingback: buy cialis usa

  237. Pingback: online quick loans

  238. Pingback: installment loans florida

  239. Pingback: payday loans

  240. Pingback: Buy discount viagra

  241. Pingback: payday loans delaware

  242. Pingback: personal loans in wv

  243. Pingback: buy cialis brand

  244. Pingback: auto owners car insurance

  245. Pingback: autoinsurance

  246. Pingback: car insurance agency

  247. Pingback: car insurance quotes

  248. Pingback: viagra bonus pack

  249. Pingback: cheapest online car insurance quotes

  250. Pingback: best car insurance rates

  251. Pingback: online car insurance quotes

  252. Pingback: best casino games

  253. Pingback: free slots online

  254. Pingback: casino online real money

  255. Pingback: casino slots gambling

  256. Pingback: casino slot

  257. Pingback: win real money online casino for free

  258. Pingback: ocean casino online nj

  259. Pingback: claritin 10mg pills

  260. Pingback: cipro without a doctor prescription

  261. Pingback: order cephalexin

  262. Pingback: cheap celexa 10mg

  263. Pingback: celebrex usa

  264. Pingback: ceftin purchase

  265. Pingback: ceclor 500mg canada

  266. Pingback: catapres 100 mcg without prescription

  267. Pingback: order casodex

  268. Pingback: pfizer viagra in india

  269. Pingback: calcium carbonate 500mg without a doctor prescription

  270. Pingback: is generic cialis good

  271. Pingback: Biaxin 250 mg pills

  272. Pingback: cialis 5mg price

  273. Pingback: order bactrim 400/80mg

  274. Pingback: viagra natural

  275. Pingback: avapro 300mg purchase

  276. Pingback: augmentin 750/250 mg pills

  277. Pingback: cialis tadalafil lilly

  278. Pingback: ashwagandha 60caps generic

  279. Pingback: tamoxifen 10mg no prescription

  280. Pingback: arimidex 1mg coupon

  281. Pingback: buy viagra from india

  282. Pingback: aricept 10mg medication

  283. Pingback: where to buy strattera 18 mg

  284. Pingback: arava 20 mg without prescription

  285. Pingback: where can i buy antivert 25mg

  286. Pingback: how to purchase antabuse 250 mg

  287. Pingback: how to purchase amoxicillin 500mg

  288. Pingback: amaryl 2mg tablet

  289. Pingback: cialis online cheap

  290. Pingback: allopurinol 300 mg over the counter

  291. Pingback: allegra 180 mg coupon

  292. Pingback: aldactone 25mg price

  293. Pingback: actos 30 mg tablets

  294. Pingback: viagra prescription

  295. Pingback: lexapro 5mg no prescription

  296. Pingback: cheapest propecia 1mg

  297. Pingback: furosemide 100mg cost

  298. Pingback: lasix 100mg canada

  299. Pingback: levitra 40mg australia

  300. Pingback: cheapest tadalafil 10mg

  301. Pingback: how to buy sildenafil 150 mg

  302. Pingback: Cialis 80mg over the counter

  303. Pingback: Cialis 40mg united kingdom

  304. Pingback: Cialis 20mg without a doctor prescription

  305. Pingback:

  306. Pingback: Cialis 80mg medication

  307. Pingback: Cialis 40mg without a prescription

  308. Pingback: viagra substitute

  309. Pingback: Cialis 20mg australia

  310. Pingback: Cialis 10 mg cost

  311. Pingback: Cialis 60mg united kingdom

  312. Pingback: where to buy Cialis 20mg

  313. Pingback: Viagra 25mg pills

  314. Pingback: Viagra 25mg otc

  315. Pingback: cost of Viagra 200 mg

  316. Pingback: generic cialis cost

  317. Pingback: Viagra 150 mg pills

  318. Pingback: viagra pills

  319. Pingback: chumba casino

  320. Pingback: real casino

  321. Pingback: cialis buy cialis

  322. Pingback: cialis 20mg

  323. Pingback: buy viagra online

  324. Pingback: viagra cost

  325. Pingback: viagra pills

  326. Pingback: online casino games

  327. Pingback: online gambling

  328. Pingback: play for real online casino games

  329. Pingback: online casino

  330. Pingback: generic cialis

  331. Pingback: generic cialis

  332. Pingback: cialis internet

  333. Pingback: generic cialis

  334. Pingback: best real money online casinos

  335. Pingback: play browser internet casino

  336. Pingback: new online zar casinos

  337. Pingback: cialis 5 mg

  338. Pingback: online casino usa

  339. Pingback: online casino games

  340. Pingback: viagra prescription

  341. Pingback: online payday loans

  342. Pingback: quick cash loans

  343. Pingback: loans online

  344. Pingback: cialis cialis generic

  345. Pingback: parx casino online

  346. Pingback: online casino real money usa

  347. Pingback: viagra alternative

  348. Pingback: vegas casino online

  349. Pingback: real money casino games

  350. Pingback: vardenafil pills

  351. Pingback: online vardenafil

  352. Pingback: vardenafil 10 mg

  353. Pingback: cialis mastercard

  354. Pingback: rx pharmacy

  355. Pingback: pharmacy online

  356. Pingback: pills for ed

  357. Pingback: best ed pills

  358. Pingback: ed pills online

  359. Pingback: viagra for sale

  360. Pingback: cheap viagra

  361. Pingback: cheap viagra

  362. Pingback: cialis over the counter at walmart

  363. Pingback: cialis price walgreens

  364. Pingback: cialis black

  365. Pingback: cialis online

  366. Pingback: Discount viagra online

  367. Pingback: How to get viagra

  368. Pingback: generic cialis online

  369. Pingback: discount cialis

  370. Pingback: cialis walmart

  371. Pingback: viagra online

Leave a Comment